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‘80s Perms and ‘No Makeup-Makeup’ Drive Beauty-Related Google Searches: Spate

With Halloween in the air, consumers seek ‘80s era-perms, soft glam makeup looks and facial tightening to do away with those villainizing wrinkles.

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By: Lianna Albrizio

Associate Editor

Just as history tends to repeat itself, the perm, popularized in the 1970s and ‘80s, will never go out of style. In fact, it’s currently driving Google searches. This hairstyle, along with facial tightening and sheer foundation to create a youthful, immaculate face without looking like one is wearing a drop of makeup are buzzing on Google.   According to Spate, a New York City-based trend analyzer, the current growing interest in face tightening reveals that consumers want taut visages t...

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